Data services that support activation
The work that makes the data usable.
In addition to lists and media activation, we offer a set of supporting services that make the data more usable. If you already have a customer or prospect file, the enrichment and identity work often produces the biggest near-term lift before any new acquisition media is spent.
Seven services
What each one does.
- 01
Data Licensing / Private Feeds
Gives you ongoing or one-time access to consumer, business, automotive, email, and other files for use in your own systems.
- 02
Hygiene, Appends & Enrichment
Cleans and completes records — adding missing emails, phones, demographics, or firmographics and standardizing addresses.
- 03
Identity Resolution
Links postal, email, device, and other identifiers so you can recognize the same person or household across channels.
- 04
Website Visitor Identification
Helps map anonymous site traffic back to known profiles for retargeting or CRM enrichment.
- 05
Lookalike & Response Modeling
Builds models from your best customers or past responders to find more people who look like them.
- 06
Pre-Built Audiences
Ready-to-use segments across a wide range of categories so campaigns can launch faster.
- 07
First-Party Data Onboarding
Brings your existing customer or prospect files into the broader data environment for matching, suppression, and expansion.
Delivery
However it needs to arrive.
Data can be delivered in standard file formats, private feeds, or activated directly through our platforms depending on what works best for your team.
Next step
Start with the file you already have.
If you already have a customer or prospect file, the enrichment and identity work often produces the biggest near-term lift before any new acquisition media is spent.