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Plug IndustriesData Solutions

How campaigns typically work

There is no single fixed path.

Most clients fall into one of these patterns.

01

Data only

You receive a licensed file or feed and run the campaign yourself through your existing mail house, ESP, or media partners.

02

Managed activation

We help build or select the audience and then handle the execution on email, CTV, display, or a combination of those channels, with reporting back to you.

03

Hybrid

You take the data for some channels and use us for others, or start with a file and later expand into multi-channel work.

04

Enrichment first

You send us your existing customer or prospect list. We clean it, append missing contact details, resolve identities, score or segment it, and then help you activate the improved file.

A typical direct mail flow

Select, suppress and hygiene, then deliver.

Select the audience, apply suppressions and hygiene, then deliver the file ready for your mail house or print partner.

  1. 01

    Select

    Choose the audience.

  2. 02

    Suppress & hygiene

    Apply suppressions and hygiene.

  3. 03

    Deliver

    File ready for your mail house or print partner.

Next step

Not sure which path fits?

Contact us to discuss counts, samples, or a custom approach for your next program.