Plug Industries Data Solutions
Enterprise Data Solutions for Accurate Business Intelligence
Plug Industries Data Solutions provides access to a broad set of U.S. consumer and business data along with the tools to put that data to work. Whether you need lists for a direct mail campaign, verified emails for acquisition outreach, or audiences ready for digital and connected TV, we can support the full path from data selection to activation.
Comprehensive U.S. Data Assets
Ten U.S. data assets.
Hover any card for the detail, or open it for the full segment.
Mortgage & Refinancing Data
80M+ U.S. homeowners from county recorder & assessor records
- Existing mortgage details: loan amounts, dates, interest rate type, lender name/type, LTV, equity, 2nd/3rd liens
- Property values, purchase price, year built, size + full owner contact data
- Ideal for refinance leads, rate-trigger & equity campaigns for brokers & mortgage groups
- Monthly updates; 100+ mortgage property selects
Automotive & Vehicle Ownership
135–275M VIN records
- Make/model/year, fuel type, body style, mileage, lease expiration, in-market scores
Consumer Demographics & Household
247–264M+ U.S. consumers
- 121–178M households
- 300–400+ attributes (age, income, ethnicity, home value, marital status, children, education, occupation)
Identity Resolution & Prebuilt Audiences
Real-time identity graph + Single Intelligent View
- 30,000–50,000+ syndicated segments
- Ready for email, CTV, digital, LiveRamp, Experian, etc
Email & Contact Data
2B+ name/email combinations
- 2B+ name/email combinations
- 220M+ opt-in emails
- Phone (DNC-scrubbed), postal, reverse appends
B2B & Firmographics
27M U.S. businesses
- 19–27M businesses
- 95M+ contacts
- Titles, SIC/NAICS, revenue, employee size, B2B2C linkage
CPG & Purchase Behavior
Brand-level buying signals
- Brand loyalty & product preferences
- Category-level buying signals
- Self-reported survey + transactional data
Life Events & Triggers
Real-time trigger lists
- New parents, newlyweds, new homeowners, movers, divorce, expectant parents
- Real-time trigger lists (incl. recent mortgage activity)
Intent, Behavioral & Digital
Keyword-level online intent
- Online intent keywords
- Website ID / visitor matching
- Social handles, media/tech consumption, device ownership, carrier data
Political, Voter & Multicultural
175M U.S. voters
- 175M U.S. voters
- 180M multicultural consumers
- Voting frequency, party, language preference
264M+
U.S. consumers
80M+
U.S. homeowners
2B+
Name/email combinations
50,000+
Syndicated segments
Segment 04
Mortgage & Refinancing Data
Mortgage and homeowner data is one of our stronger specialty areas. It includes loan-related attributes, equity indicators, and owner contact details that many mortgage and financial-services teams find useful for refinance and related offers.
- 80M+ U.S. homeowners from county recorder & assessor records
- Existing mortgage details: loan amounts, dates, interest rate type, lender name/type, LTV, equity, 2nd/3rd liens
- Property values, purchase price, year built, size + full owner contact data
- Ideal for refinance leads, rate-trigger & equity campaigns for brokers & mortgage groups
- Monthly updates; 100+ mortgage property selects
Channel snapshot
Six ways the same audience goes to market.
Direct Mail & Postal
Postal lists, specialty selects (including mortgage and homeowner data), hygiene, and modeling support for response-focused campaigns.
Explore channelEmail Marketing & Messaging
Verified email data, matching and appending, validation, and options for either data delivery or full-service sending.
Explore channelCTV & Connected TV
Audience activation on premium connected-TV and OTT inventory with identity-based targeting and reporting.
Explore channelDisplay & Programmatic
Digital display and broader programmatic activation, including location and household-linked approaches.
Explore channelPhone & Messaging
Phone appends and lists suitable for telemarketing or messaging programs, with attention to DNC practices.
Explore channelIdentity & Enrichment
The underlying work that makes multi-channel campaigns more accurate — linking records and filling gaps so the same person can be reached consistently.
Explore channel
Data services that support activation
The work that makes the data usable.
In addition to lists and media activation, we offer a set of supporting services that make the data more usable.
Data Licensing / Private Feeds
Gives you ongoing or one-time access to consumer, business, automotive, email, and other files for use in your own systems.
Hygiene, Appends & Enrichment
Cleans and completes records — adding missing emails, phones, demographics, or firmographics and standardizing addresses.
Identity Resolution
Links postal, email, device, and other identifiers so you can recognize the same person or household across channels.
Website Visitor Identification
Helps map anonymous site traffic back to known profiles for retargeting or CRM enrichment.
Lookalike & Response Modeling
Builds models from your best customers or past responders to find more people who look like them.
Pre-Built Audiences
Ready-to-use segments across a wide range of categories so campaigns can launch faster.
First-Party Data Onboarding
Brings your existing customer or prospect files into the broader data environment for matching, suppression, and expansion.
How campaigns typically work
There is no single fixed path.
Most clients fall into one of these patterns.
Data only
You receive a licensed file or feed and run the campaign yourself through your existing mail house, ESP, or media partners.
Managed activation
We help build or select the audience and then handle the execution on email, CTV, display, or a combination of those channels, with reporting back to you.
Hybrid
You take the data for some channels and use us for others, or start with a file and later expand into multi-channel work.
Enrichment first
You send us your existing customer or prospect list. We clean it, append missing contact details, resolve identities, score or segment it, and then help you activate the improved file.
We take compliance seriously.
DNC considerations, CAN-SPAM practices, and the responsible use of public-record and opted-in sources. Specific requirements vary by channel and use case, so we recommend discussing the details for any new campaign.
Next step
Tell us who you need to reach.
Details, pricing, and available selects can vary by campaign. Contact us to discuss counts, samples, or a custom approach for your next program.